Dawn of the “Technotrancendent,” “Cyborg Consumer

The “Hybrid Entertainment Matrix” has you according to Markus Giesler, assistant professor of marketing at York University in Canada. Gizmodo ran a link to a Wired article, “My iPod, My Self” which offers insight related to Giesler’s studies of high-tech consumer behavior as well as his current research on iPod users and their music-listening habits. It makes you think twice about our love for technology (technophilia?) and where we’re headed. Will you choose the blue pill or the red pill?

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